"Book of Ra", "Sharky","Dolphin's Pearl", "Queen of Hearts", Columbus" .
), colloquially referred to as Chevy and formally the Chevrolet Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM).
Louis Chevrolet and ousted General Motors founder William C.
Durant started the company on November 3, 1911 as the Chevrolet Motor Car Company.
Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918 and propelled himself back to the GM presidency.
After Durant's second ousting in 1919, Alfred Sloan, with his maxim "a car for every purse and purpose", would pick the Chevrolet brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with Henry Ford's Model T in 1919 and overtaking Ford as the best-selling car in the United States by 1929.
Chevrolet-branded vehicles are sold in most automotive markets worldwide.
In Oceania, Chevrolet is represented by its Australian subsidiary, Holden, having returned to the region in 2018 after a 50-year absence with the launching of the Camaro and Silverado pickup truck.
In 2005, Chevrolet was relaunched in Europe, primarily selling vehicles built by GM Daewoo of South Korea with the tagline "Daewoo has grown up enough to become Chevrolet", a move rooted in General Motors' attempt to build a global brand around Chevrolet.
With the reintroduction of Chevrolet to Europe, GM intended Chevrolet to be a mainstream value brand, while GM's traditional European standard-bearers, Opel of Germany, and Vauxhall of United Kingdom would be moved upmarket. Chevrolet vehicles will continue to be marketed in the CIS states, including Russia.
After General Motors fully acquired GM Daewoo in 2011 to create GM Korea, the last usage of the Daewoo automotive brand was discontinued in its native South Korea and succeeded by Chevrolet. Durant was cast out from the management of General Motors in 1910, a company which he had founded in 1908.
In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. In 1904 he had taken over the Flint Wagon Works and Buick Motor Company of Flint, Michigan.