Playtech plc is a gambling software development company founded in 1999.
The company provides software for online casinos, online poker rooms, online bingo games, online sports betting, scratch games, Playtech was founded in 1999 by the Israeli entrepreneur Teddy Sagi in Tartu, Estonia, with partners from the casino, software engineering and multimedia industries.
Playtech launched its first casino product in 2001, and since then it has grown to become the world’s leading and largest international designer, developer and licensor of web and mobile application software to the digital gaming industry, whose customers are most of the blue chip companies in this industry (William Hill, Ladbrokes, Bet365 in the UK, Snai and Sisal in Italy, etc.), as well as governments and regulated agencies.; In March 2006, Playtech was floated successfully on the AIM market at a valuation of approximately US$ 950 million (approximately £550 million).
In May 2016 Playtech acquired Swedish online game developer Quickspin.
The first payment of €24m will represent 100% of the shares of Quickspin on a cash free debt free basis with the remaining €26m to be paid on an earn-out basis depending on Quickspin's EBITDA over the course of 20.
The provider announced a new partnership with Warner Bros in February 2017 for the development of slots based on DC Comic feature films such as Batman v Superman: Dawn of Justice, The Dark Knight Trilogy, Suicide Squad and Justice League.
In October 2017, Playtech announced that they had acquired Bet Buddy, a leading responsible gambling analytics company.
Bed Buddy's behavioural identification and modification software will be integrated with Playtech's current player management system in the hopes it can identify and help problem gambling quicker.
In January 2018, Playtech finalised the integration of Featurespace's machine learning real-time fraud detection platform into its information management systems. This simply means that each site on the network has its own skin of the underlying poker interface; the lobby, table layout and design are all exactly the same.
The strategic partnership with the behavioural analytics company aims for Playtech's licensees to identify and reduce fraud attacks. However, each site can apply its own colour scheme and branding.
The final sale came not long after investor Jason Ader urged the company to shed its remaining ties to Sagi, whose ongoing involvement Ader claimed might have hindered Playtech’s U. Most importantly in order to maintain the liquidity needed to operate a successful poker network, each of these skins shares the same player pool. Playtech BGT Sports, a majority-owned subsidiary of Playtech, provides sports betting software and technology to bookmakers.
It was formed through the 2016 acquisition of Best Gaming Technology Gmb H, which was then merged with Playtech's existing sports businesses.