Club Penguin was a massively multiplayer online game (MMO), involving a virtual world that contained a range of online games and activities.
It was created by New Horizon Interactive (now known as Disney Canada Inc.).
Players used cartoon penguin-avatars and played in a winter-set virtual world.
After beta-testing, Club Penguin was made available to the general public on October 24, 2005, While free memberships were available, revenue was predominantly raised through paid memberships, which allowed players to access a range of additional features, such as the ability to purchase virtual clothing, furniture, and in-game pets called "puffles" for their penguins through the usage of in-game currency.
The success of Club Penguin led to New Horizon being purchased by The Walt Disney Company in August 2007 for the sum of 350 million dollars, with an additional 350 million dollars in bonuses should specific targets be met by 2009.
With a number of features having been introduced to the game to facilitate this.
These features included offering an "Ultimate Safe Chat" mode, whereby users selected their comments from a menu; filtering that prevented swearing and the revelation of personal information; On January 30, 2017, it was announced that the game would be discontinued on March 29, 2017.
Club Penguin later shut down its servers on March 30, 2017 at AM.
The game was replaced by a successor, titled Club Penguin Island.
The original game has since been recreated on a number of private servers using SWF files from Club Penguin.
The two most popular ones, and Club Penguin Rewritten, have reached over two million players.
The project was never finished, and instead morphed into Experimental Penguins.