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Nick Hill, Chief Commercial Officer of Every Matrix, speaks to Gambling Insider about the differences between land-based and online casinos and what it takes for an operator to build an online gambling business.

How different is the online business versus running a “brick and mortar” casino?

Is it easy for a successful land-based casino to recreate in the online environment the accomplishments from the offline space?

How can a land-based casino operator make the transition to online?

These questions are a must to respond in order to understand the present tendency in the i Gaming world to access the virtual world.

Online casinos, also known as virtual casinos or Internet casinos, are online versions of traditional “brick and mortar” casinos.

But why are land-based operators interested in the online sphere of gambling?

The reasons to start an online gambling website are multiple and quite easy to guess by anyone familiar with the i Gaming world.

Online casinos enable gamblers to play and wager on casino games through the Internet.

It is a prolific form of online gambling generating EUR 13 billion in revenues from the EU alone, which represents more than 15% of the EU’s gambling market.

Recent reports show that there are around 10 million online consumers in the EU. Operators are interested to reach and retain additional players that may not have easy access to a land-based casino.

An online location is available all the time and players can easily access their favorite games at any moment and from almost anywhere.