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The business was founded in May 1997 by Israeli entrepreneurs Avi and Aaron Shaked and Shay and Ron Ben-Yitzhak, two sets of brothers, as Virtual Holdings Limited.

The company's first website, Casino-on-Net was launched at that time, and the administrative centre was established in Antigua.

In 2002 Reef Club Casino and Pacific Poker followed.

In 2003 its administrative center was moved to Gibraltar.

However, in April 2007 the companies announced that due to recent changes of Tax laws in the UK and fears of legal actions by the US government, both parties had amicably agreed not to continue discussions.

The company operates under a gaming licence granted by the government of Gibraltar.

Under the terms of the gaming licence 888 owns and operates a number of gaming sites (both for real money and educational sites).

In 2014 888 Holdings turned down an offer to acquire the company for 700 million pounds.

On 2 October 2006, 888 Holdings announced that it had indefinitely suspended business with US customers in light of the passage of the Unlawful Internet Gambling Enforcement Act of 2006 by the US Congress three days before.

The site offers both horse track betting and sports betting, in addition to access to 888 Holdings’ other sites.

Sports leagues on which bets can be placed include those of Europe, North America, and elsewhere.

This includes live betting, where bets can be placed on in-game action, in addition to pre-game bets.